Introducing SWEET CHEEKS, a limited edition Nudies Bloom shade created in partnership with Olivia Ponton and Nudestix. SWEET CHEEKS is a soft pink, dewy blush for eyes, lips and cheeks, providing a natural, sunkissed glow reminiscent of a day at the beach. The shade was initially launched exclusively at Nudestix.com and Ulta Beauty as part of Ulta’s Conscious Beauty line.

The campaign was shot on Malibu Beach, capturing Olivia’s sweet personality, hassle-free beauty routine, and her dedication to ocean conservation. As a glimpse into her world with salty hair and sunkissed cheeks, the campaign treasures one of Olivia’s fondest memories of hanging out on the beach with her friends. The campaign exudes a feel-good, nostalgic feeling in its final imagery and video, embodying the simplicity and beauty of life's sweet moments.

SWEET CHEEKS marks Olivia's introduction to Nudestix's audience, highlighting their aligned philosophies. To celebrate the launch and partnership, we hosted an intimate influencer sleepover at the “Sweet Cheeks House” with Olivia and her close friends.